Working at the core of visual design, he's had the passion for pushing what visual communication is about through work that touches graphic, branding, spatial and motion design.
For the past 3 years, he has been the key brand design manager that helped elevate the beverage category within PepsiCo into new heights through work that spreads across Greater China while being honored with over 100 design accolades doing so.
Prior to PepsiCo, he was working at digital, advertising and branding agencies – that has shaped him into a multi-disciplinary designer he is today.
20.04.2010 – 01.04.2012
01.04.2012 – 21.04.2010